Brand Media Manager – Michael Kors

The primary purpose of this position is to support the team by proactively, creatively and strategically leading the Brand Marketing and Advertising activities across the five key markets in Europe.

Partnering closely with the Global HQ Brand and Advertising teams in New York, to ensure the European needs are understood and met and that there is a strong alignment between HQ and EMEA.

This role works in collaboration with the wider organization to ensure an integrated, strategic approach is executed across all customer touchpoints – social, ecommerce, retail and wholesale.

Brand:

• Develop the EU brand marketing strategy in line with the central business goals, ensuring a customer centric approach is considered at every touchpoint
• Review seasonal global marketing plans and identify and implement locally relevant plans for Europe
• Establish and build relationships with external brand partners and agencies, identifying partnership opportunities and ways to innovate and elevate the marketing strategy through bespoke campaigns
• Act as the brand points-person for the wider EMEA corporate teams, to ensure they have visibility of all global marketing initiatives, timelines and local activation plans
• Monitor and report on competitor brand activity, industry trends, market insights and cultural nuances to help inform and direct brand strategy

Advertising Media:

• Work in Partnership with the Global Advertising lead to plan and allocate the annual European advertising budget, aligning on the right split for Digital, Print and OOH
• Make seasonal recommendations to the Global advertising team (and in collaboration with the EMEA PR teams) to ensure key European media is considered and RFP’d ahead of the media planning/ buying cycle.
• Work hand in glove with the ecommerce and performance marketing teams to align on and maximise the audience targeting strategy
• Own the relationship with the European Outdoor Advertising agency, managing all aspects and planning in close collaboration with the Trade Marketing Manager, to ensure key retail and wholesale locations are priortised.
• Propose media solutions to support the business needs i.e. product awareness, drive-to-store, customer acquisition etc. Briefing media partners on the agreed KPI’s and managing media partnerships from start to finish.
• Help to build long term relationships with our largest media partners across Europe. Keeping abreast of the latest information, providing internal updates and identifying new opportunities for the brand.
• Oversee the creative briefing process between the Marketing Coordinator and Global Creative Team in New York, ensuring a timely campaign delivery.

• Previous experience in a similar role preferably EMEA Markets is preferred, ideally within the fashion and retail Industry
• Experience in either big Media Agency or in house Companies
• Good understanding of big structures and their processes
• Being a digital native, you’ll need tohave passion about media and digital
• Awareness of latest innovations, media platforms and best media mix to capitalize on while launching a new campaign or new product
• Experience in briefing agencies and external partners in line with guidelines
• Ability to organize, prioritize and multitask effectively
• Thrive in a fast paced on-time deliverable environment
• Strong insightful analytical and problem solving skills
• Commercially minded with good business acumen
• Ability to thrive in entrepreneurial environment
• Advanced Excel, PowerPoint and Word skills
• European Language skills strongly preferred

Would Love to See:

• Collaboration
• Communication
• Team development
• Drive Results
• Entrepreneurial
• Functional Skills

Learn more and apply here