Support the Celebrity Relations team to develop focused global strategies to increase brand awareness and exposure specifically through celebrity engagement
Assist with negotiating and managing all talent contracts and advise on best practices
Support international marketing teams in identifying and obtaining talent relevant to market; develop tailored programs per market consistent with our global brand messaging
Build and maintain relationships with key celebrities, talent agencies, and stylists while constantly scouting and advising on new opportunities
Track all VIP dressing by monitoring photo sites and maintaining a calendar of confirmed VIP dressing moments
Draft VIP dressing press releases, working in conjunction with the editorial team for approval
Monitor rising talent to evaluate who is appropriate for Coach, and select appropriate talent for relationship development
Collaborate cross-functionally with marketing, PR, events, creative and production teams to successfully support and execute global brand campaigns and events
Oversee and manage all sample requests, product orders for VIP send outs and fittings, working closely with the celebrity relations assistant and external teams as well as logistics to achieve seamless execution
Support on talent experience for events, shoots, and seasonal shows i.e. Inclusive of booking talent travel, glam and other accommodations
Support in the development of talent proposals and research
Partner with finance to effectively manage the annual budget
Organize and maintain VIP gifting orders
Minimum 5-7 years experience in VIP relations role or fashion PR role with VIP crossover
Equivalent combination of education and experience will be considered
Knowledge and strong interest in fashion, culture, entertainment, established and up and coming talent
Excellent relationship building and interpersonal skills across internal and external partners
Self-starter with strong initiative, ownership, follow up and accountability skills
Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment
Strong verbal and written skills
Experience with budget management and invoice processing
Experience with Launchmetrics’ sample program and Tribe
Experience with building and maintaining relationships with key talent agencies, and stylists
Strong proficiency in Microsoft Outlook calendar, Word, Excel & PowerPoint; Mac knowledge preferred
Ability and willingness to work in office 3-4 times a week
Ability and willingness to travel for talent shoots and fittings
